While crypto hogs the headlines, technology is disrupting the $8.5 trillion (market cap) U.S. financial services industry in less flashy ways, changing how we invest, borrow and save; how big banks control risk; and how hedge funds analyze data and place their bets. Worldwide, $27.4 billion poured into fintech startups in 2017, Accenture reports, up 18% from 2016. With so much in play, it's not surprising that 22 companies are new on this, the third edition of Forbes' Fintech 50 list. All their picks have operations, customers or impact in the U.S., even if they're not based in the U.S. The list excludes public companies and divisions of public companies.
Edited by Janet Novack and Matt Schifrin. Reported by Samantha Sharf, Anotine Gara, Lauren Gensler, Maggie McGrath, Laura Shin and Kristin Stoller.